Acura
GPJ / Spinifex
Producer
Touch-screen interactive for luxury vehicle brand Acura for engagement at US auto shows. Custom-designed video, text and interactive content showcasing the Acura product range.
Users were able to view each model vehicle in its own ‘interactive showroom’, check out the Acura Style Magazine, find out the latest Acura buzz on social media or enter a competition to win a holiday.
In-built user tracking functionality provided the client with valuable data on usage, customer product preferences, and direct leads straight from the auto show floor back to dealerships and marketing departments for follow-up.
