United State of Fans TBWA
Personal ‘thank you’ from Leo Messi after winning ‘FIFA Player of the Year’ yet again.
A QR code on the print ad led fans to a ‘thank you’ film on YouTube. The film received 380,000 likes, over 48,000 shares and 43,000 personal reactions. To date, the film has been viewed 2.3 million times on YouTube alone.