Asics
Amsterdam Worldwide
Producer
Asics AYAMi is about re-defining beauty. Beauty is not found inside a make up bag, but in a woman’s effort and determination.
Using Facebook to launch a live casting event at the Paris Marathon, two real-life runners – Aurelie and Tessa – were selected for the 2011 AYAMi Spring/Summer campaign.
Photographed in Paris by Maurice Heesen.
